{"id":1405,"date":"2021-12-10T18:38:52","date_gmt":"2021-12-10T18:38:52","guid":{"rendered":"http:\/\/www.hledimenanebe.cz\/?p=1405"},"modified":"2023-08-24T21:58:15","modified_gmt":"2023-08-24T21:58:15","slug":"profesionalni-prezentace-na-socialnich-sitich","status":"publish","type":"post","link":"https:\/\/www.hledimenanebe.cz\/index.php\/2021\/12\/10\/profesionalni-prezentace-na-socialnich-sitich\/","title":{"rendered":"Profesion\u00e1ln\u00ed prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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V\u017edycky s nads\u00e1zkou \u0159\u00edk\u00e1m, \u017ee jako \u017eena podnikatelka jsem z\u00e1rove\u0148 ambasadorem sv\u00e9 osobn\u00ed zna\u010dky. Nem\u00e1m za z\u00e1dy \u017e\u00e1dnou velikou spole\u010dnost, za jej\u00ed\u017e jm\u00e9ho bych se mohla schovat. Mou zna\u010dku tvo\u0159\u00ed obraz m\u00e9ho j\u00e1. Tedy ta \u010d\u00e1st obrazu, kterou sd\u00edl\u00edm s okoln\u00edm sv\u011btem.<\/strong><\/p>

Dne\u0161n\u00ed \u010dl\u00e1nek nen\u00ed ultim\u00e1tn\u00edm n\u00e1vodem na soci\u00e1ln\u00ed s\u00edt\u011b. Ostatn\u011b nic takov\u00e9ho ani neexistuje. Chci se s v\u00e1mi pod\u011blit o to, jak vn\u00edm\u00e1m osobn\u00ed prezentaci na soci\u00e1ln\u00edch s\u00edt\u00edch j\u00e1 sama.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Je osobn\u00ed profil \u010dist\u011b osobn\u00ed z\u00e1le\u017eitost?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Co na profilu sd\u00edlet?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jak sv\u00fdm profilem oslovit c\u00edlovou skupinu?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Co rad\u011bji na profilu nesd\u00edlet?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Soci\u00e1ln\u00ed s\u00edt\u011b oh\u0159\u00edvaj\u00ed<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Objevte lehkost<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Je osobn\u00ed profil \u010dist\u011b osobn\u00ed z\u00e1le\u017eitost?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u016f\u017ee b\u00fdt a taky nemus\u00ed. Z\u00e1le\u017e\u00ed na tom, jak si nastav\u00edte soukrom\u00ed. Kdy\u017e nepodnik\u00e1te, nejsp\u00ed\u0161 profil na soci\u00e1ln\u00edch s\u00edt\u00edch moc ne\u0159e\u0161\u00edte.<\/strong> Sama jsem p\u0159ed za\u010d\u00e1tkem podnik\u00e1n\u00ed m\u011bla profil jen na Facebooku. Zakl\u00e1dala jsem si ho proto, abych mohla ob\u010das mrknout na d\u011bti b\u00fdval\u00fdch spolu\u017e\u00e1k\u016f, p\u0159\u00edpadn\u011b na slune\u010dn\u00edky exotick\u00fdch pl\u00e1\u017e\u00ed, kdy\u017e n\u011bkdo z p\u0159\u00e1tel vycestoval na dovolenou.\u00a0<\/p>

Kdy\u017e ale za\u010dnete podnikat, d\u0159\u00edve nebo pozd\u011bji zjist\u00edte, \u017ee se hranice mezi va\u0161\u00edm osobn\u00edm a pracovn\u00edm sv\u011btem za\u010d\u00ednaj\u00ed st\u00edrat. P\u0159esn\u011b to se stalo i mn\u011b. My\u0161lenkov\u00fd posun byl ve zkratce asi takov\u00fd.<\/p>

Sledov\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed mi bere \u010das, kter\u00fd bych mohla v\u011bnovat pr\u00e1ci nebo rodin\u011b.<\/p>

Kdy\u017e u\u017e tady tr\u00e1v\u00edm tolik \u010dasu, dalo by to n\u011bjak byznysov\u011b vyu\u017e\u00edt?<\/p>

Zaj\u00edmav\u00ed lid\u00e9, kter\u00e9 sleduji, pou\u017e\u00edvaj\u00ed i osobn\u00ed profily k propagaci sebe sama.<\/p>

Proto\u017ee se m\u016fj \u017eivot te\u010f hodn\u011b to\u010d\u00ed kolem marketingu, sleduju, \u017ee propagace na soci\u00e1ln\u00edch s\u00edt\u00edch m\u00e1 velk\u00fd marketingov\u00fd potenci\u00e1l.<\/p>

V\u00edm, jak je obt\u00ed\u017en\u00e9 nezn\u00e1m\u00fdm lidem \u201eprod\u00e1vat sv\u00e9 my\u0161lenky, slu\u017eby, produkty\u201c, a v\u0161\u00edm\u00e1m si toho, \u017ee podnikatel\u00e9 s promy\u0161lenou strategi\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch tohle zvl\u00e1daj\u00ed s lehkost\u00ed.<\/p><\/blockquote>

Osobn\u00ed profil by rozhodn\u011b nem\u011bl b\u00fdt spamovac\u00ed. \u00dasp\u011b\u0161n\u00ed podnikatel\u00e9 si jej ale udr\u017e\u00ed na profesion\u00e1ln\u00ed \u00farovni. Sd\u00edlej\u00ed ve\u0159ejn\u011b osobn\u00ed \u201ez\u00e1kulisn\u00ed\u201c p\u0159\u00edsp\u011bvky ze \u017eivota a nezast\u00edraj\u00ed, \u017ee podnik\u00e1n\u00ed hraje v jejich \u017eivotech d\u016fle\u017eitou roli. Kdy\u017e potom pot\u0159ebuj\u00ed odpromovat n\u011bjakou svou novinku, ud\u011blaj\u00ed to s lehkost\u00ed tak, \u017ee si toho skoro ani nev\u0161imnete. <\/strong>Dokonce se mo\u017en\u00e1 p\u0159istihnete, \u017ee podv\u011bdom\u011b \u010dek\u00e1te, a\u017e ledabyle ozn\u00e1m\u00ed n\u011bjak\u00fd nov\u00fd projekt.\u00a0<\/p>

V\u00e1\u0161 osobn\u00ed profil se m\u016f\u017ee st\u00e1t efektivn\u00edm rozcestn\u00edkem.<\/strong> Kdy\u017e budete sd\u00edlet sv\u016fj profesn\u011b\/osobn\u00ed \u017eivot a z\u00e1rove\u0148 se jednou za \u010das zm\u00edn\u00edte o sv\u00e9 profesn\u00ed str\u00e1nce, skupin\u011b, webu.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Co na profilu sd\u00edlet?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jak u\u017e jsem psala v \u00favodu, tohle nen\u00ed ultim\u00e1tn\u00ed n\u00e1vod. Proto tady nenajdete p\u0159esn\u00fd redak\u010dn\u00ed pl\u00e1n publikov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f na ur\u010dit\u00e9 t\u00e9ma. Co z m\u00e9ho pohledu funguje? AUTENTICITA.<\/strong> Tak to bychom m\u011bli. Rada, kterou dostanete na ka\u017ed\u00e9m druh\u00e9m webu. Proto v\u00e1m rovnou vysv\u011btl\u00edm, co tohle \u201ezakl\u00ednadlo\u201c znamen\u00e1 pro m\u011b jako pro podnikatelku.<\/p>

Sna\u017e\u00edm se b\u00fdt co nejv\u00edc autentick\u00e1. To znamen\u00e1, \u017ee se sv\u011btem sd\u00edl\u00edm to, co m\u011b samotnou definuje. P\u0159i komunikaci na soci\u00e1ln\u00edch s\u00edt\u00edch pou\u017e\u00edv\u00e1m neform\u00e1ln\u00ed jazyk (ale d\u00e1v\u00e1m si pom\u011brn\u011b dost bacha na gramatiku vzhledem k zam\u011b\u0159en\u00ed slu\u017eeb). M\u00e1m r\u00e1da legraci a taky hlubok\u00e1 t\u00e9mata. To je takov\u00e1 zvl\u00e1\u0161tn\u00ed kombinace, uzn\u00e1v\u00e1m. \ud83d\ude42 Ale v\u011b\u0159\u00edm, \u017ee pr\u00e1v\u011b t\u00edmhle budu zaj\u00edmav\u00e1 pro lidi, kte\u0159\u00ed sv\u011bt vn\u00edmaj\u00ed podobn\u011b jako j\u00e1. Proto sd\u00edl\u00edm i hlubok\u00e1 t\u00e9mata a z\u00e1rove\u0148 se sna\u017e\u00edm o nadhled.<\/p>

A te\u010f ta d\u016fle\u017eit\u00e1 \u010d\u00e1st. V\u00e1\u0161 profil nemus\u00ed obsahovat hlubok\u00e1 t\u00e9mata a legraci. M\u016f\u017ee b\u00fdt \u00fapln\u011b jin\u00fd. Pln\u00fd fotek, co k \u010demu lad\u00ed. Nebo zdrav\u00fdch recept\u016f. Jedno budou m\u00edt ale na\u0161e vymazlen\u00e9 profily na soci\u00e1ln\u00edch s\u00edt\u00edch spole\u010dn\u00e9. Budou opravdu o n\u00e1s.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jak sv\u00fdm profilem oslovit c\u00edlovou skupinu?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u011bkte\u0159\u00ed market\u00e9\u0159i pou\u017e\u00edvaj\u00ed rad\u011bji pojem IDE\u00c1LN\u00cd KLIENT. Ono je celkem jedno, jak tohle m\u00fdty op\u0159eden\u00e9 marketingov\u00e9 t\u00e9ma nazvete.\u00a0P\u0159i spolupr\u00e1ci s klienty si ob\u010das v\u0161\u00edm\u00e1m, \u017ee o ide\u00e1ln\u00edm klientovi p\u0159em\u00fd\u0161lej\u00ed pro m\u011b zvl\u00e1\u0161tn\u00edm zp\u016fsobem. Jako o n\u011bjak\u00e9m nere\u00e1ln\u00e9m marketingov\u00e9m pojmu. Jen\u017ee ide\u00e1ln\u00ed klient je konkr\u00e9tn\u00ed \u010dlov\u011bk. Nen\u00ed to \u017e\u00e1dn\u00e1 nakupuj\u00edc\u00ed beztvar\u00e1 masa, ale Pepa z bytovky, Bo\u017eenka z malom\u011bsta, Linda s \u010divavou. Prost\u011b skute\u010dn\u00ed lid\u00e9, kte\u0159\u00ed si od v\u00e1s v budoucnu nejsp\u00ed\u0161 n\u011bco koup\u00ed.\u00a0<\/span><\/p>

V\u0161ichni tihle lid\u00e9 se s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed chod\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b bavit. Ka\u017ed\u00fd si p\u0159itom z\u00e1bavu p\u0159edstavuje trochu jinak.<\/strong> Pepa si mo\u017en\u00e1 jde trochu zanad\u00e1vat a vedle toho omrknout motorky, Bo\u017eenka si r\u00e1da popov\u00edd\u00e1 o receptu na b\u00e1bovku a Linda se inspiruje nov\u00fdmi m\u00f3dn\u00edmi kousky. Jak asi nejrad\u011bji tr\u00e1v\u00ed sv\u016fj voln\u00fd \u010das ti, kte\u0159\u00ed nej\u010dast\u011bji nakupuj\u00ed, co prod\u00e1v\u00e1te vy?<\/strong><\/p>

Sv\u00fdm profilem v\u017edycky oslov\u00edte n\u011bjakou skupinu lid\u00ed. V\u017edycky. Kdy\u017e budete hodn\u011b postovat, lid\u00e9 budou v\u00e1\u0161 obsah vn\u00edmat. Te\u010f jde ale o to, aby tahle skupina lid\u00ed byla z\u00e1rove\u0148 i ta, kter\u00e1 u v\u00e1s nakoup\u00ed. O tom je autenticita na soci\u00e1ln\u00edch s\u00edt\u00edch. B\u00fdt v souladu se sv\u00fdm sebeobrazem, ale z\u00e1rove\u0148 tak\u00e9 i se z\u00e1m\u011brem sv\u00e9ho podnik\u00e1n\u00ed.\u00a0<\/strong>Nechat sv\u00e9 sleduj\u00edc\u00ed nahl\u00e9dnout pod pokli\u010dku osobn\u00ed zna\u010dku a z\u00e1rove\u0148 jim d\u00e1vat to, co cht\u011bj\u00ed vid\u011bt. Skl\u00e1dali jste n\u011bkdy puzzle? Tohle by m\u011blo b\u00fdt podobn\u00e9.<\/p>

O ide\u00e1ln\u00edm z\u00e1kazn\u00edkovi jsem psala v\u00edce v \u010dl\u00e1nku Poznejte sv\u00e9ho ide\u00e1ln\u00edho klienta.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Co rad\u011bji na profilu nesd\u00edlet?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nebudu se te\u010f zab\u00fdvat obecn\u00fdmi doporu\u010den\u00edmi a z\u00e1sadami bezpe\u010dn\u00e9ho sd\u00edlen\u00ed na internetu. Sp\u00ed\u0161 se chci v\u011bnovat poloprofesion\u00e1ln\u00edmu podnikatelsk\u00e9mu profilu a m\u00e9n\u011b form\u00e1ln\u00edm soci\u00e1ln\u00edch s\u00edt\u00edch, jako jsou Facebook a Instagram.<\/p>

NESPAMUJTE v\u00fdrobky a slu\u017eby<\/strong><\/p>

Lid\u00e9 ve v\u00e1s cht\u011bj\u00ed vid\u011bt \u00fasp\u011b\u0161n\u00e9ho \u010dlov\u011bka, vzor. Ne n\u011bkoho, kdo se urputn\u011b sna\u017e\u00ed prod\u00e1vat.<\/p>

Nedr\u017ete se pouze t\u00e9matu podnik\u00e1n\u00ed<\/strong><\/p>

Jak u\u017e jsem psala, lid\u00e9 se na soci\u00e1ln\u00edch s\u00edt\u00edch bav\u00ed. M\u00e1te jen chvilku na z\u00edsk\u00e1n\u00ed jejich z\u00e1jmu. Slo\u017eit\u00e1 t\u00e9mata \u00a0a dlouh\u00e1 souv\u011bt\u00ed zaujmou m\u00e1lokter\u00e9ho scroluj\u00edc\u00edho. N\u011bkte\u0159\u00ed podnikatel\u00e9 sd\u00edlej\u00ed i dlouh\u00e9 a slo\u017eit\u00e9 posty. V\u0161imn\u011bte si ale, \u017ee ti skute\u010dn\u011b \u00fasp\u011b\u0161n\u00ed prokl\u00e1daj\u00ed obsah jednoduch\u00fdmi a odleh\u010den\u00fdmi p\u0159\u00edsp\u011bvky.\u00a0<\/p>

Nebu\u010fte OUT<\/strong><\/p>

Kdy\u017e u\u017e chcete b\u00fdt vid\u011bt, m\u011bli byste sledovat trendy. \u00dapln\u011b \u0161patn\u011b veden\u00fd profil sice taky ob\u010das z\u00edsk\u00e1 div\u00e1ky, v tomto p\u0159\u00edpad\u011b je ale negativn\u00ed pozornost sp\u00ed\u0161 na \u0161kodu. Za skv\u011bl\u00fdmi profily se skr\u00fdv\u00e1 spousta pr\u00e1ce. A taky spousta hodin str\u00e1ven\u00fdch sledov\u00e1n\u00edm trend\u016f a u\u010den\u00ed se strategi\u00edm.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Soci\u00e1ln\u00ed s\u00edt\u011b zah\u0159ejou l\u00edp ne\u017e pono\u017eky od babi\u010dky<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pokud se tedy st\u00e1le bav\u00edme o podnik\u00e1n\u00ed. D\u00edky budov\u00e1n\u00ed osobn\u00ed zna\u010dky a prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch d\u00e1v\u00e1te lidem pocit, \u017ee v\u00e1s dob\u0159e znaj\u00ed. Kdy\u017e odhl\u00e9dneme od mo\u017enosti nakoupit v\u0161echno v marketu, od koho si rad\u011bji koup\u00edte skleni\u010dku medu? Od nezn\u00e1m\u00e9 lehce zamra\u010den\u00e9 pan\u00ed na trhu, nebo od sympatick\u00e9ho p\u00e1na ze st\u00e1nku \u010d\u00edslo 3, kter\u00fd s v\u00e1mi v\u017edycky prohod\u00ed p\u00e1r vl\u00eddn\u00fdch slov, kdy\u017e jdete kolem?<\/p>

Tomu se \u0159\u00edk\u00e1 oh\u0159\u00edv\u00e1n\u00ed kontaktu. Lid\u00e9 rad\u011bji nakupuj\u00ed tam, kde to znaj\u00ed. Soci\u00e1ln\u00ed s\u00edt\u011b jsou skv\u011bl\u00fd zp\u016fsob, jak se nen\u00e1siln\u011b nechat poznat.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Objevte lehkost<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Narodila jsem se v osmdes\u00e1tk\u00e1ch. Ve \u0161kole n\u00e1s je\u0161t\u011b vedli k tomu, \u017ee kdy\u017e nen\u00ed pr\u00e1ce 100%, nem\u011bli bychom ji ani prezentovat. Ale sv\u011bt se zm\u011bnil. Soci\u00e1ln\u00ed s\u00edt\u011b nastavily jin\u00fd standard. V oblasti marketingu jsem naprost\u00fd samouk. Nepro\u0161la jsem \u017e\u00e1dnou form\u00e1ln\u00ed pr\u016fpravou. Studuju r\u016fzn\u00e9 zdroje a hlavn\u011b se rozhl\u00ed\u017e\u00edm v online sv\u011bt\u011b. <\/p>\n

Zd\u00e1 se mi, \u017ee d\u00edky soci\u00e1ln\u00edm s\u00edt\u00edm doch\u00e1z\u00ed k ur\u010dit\u00e9mu posunu. Sc\u00e9ny u\u017e nemus\u00ed b\u00fdt perfektn\u011b p\u0159ipraven\u00e9, fotky nejsou dokonal\u00e9, \u00fasp\u011b\u0161n\u00e9 profily na soci\u00e1ln\u00edch s\u00edt\u00edch nejsou technicky dokonal\u00e9. Ale sp\u00ed\u0161 uv\u011b\u0159iteln\u00e9 a ztoto\u017eniteln\u00e9. Co\u017e je vlastn\u011b fajn zpr\u00e1va. Nemus\u00edte b\u00fdt dokonal\u00ed stylist\u00e9, fotografov\u00e9, sc\u00e9n\u00e1rist\u00e9. Sta\u010d\u00ed sledovat trendy, z\u016fstat s\u00e1m sebou a uk\u00e1zat svou jedine\u010dnost sv\u011btu.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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V\u017edycky s nads\u00e1zkou \u0159\u00edk\u00e1m, \u017ee jako \u017eena podnikatelka jsem z\u00e1rove\u0148 ambasadorem sv\u00e9 osobn\u00ed zna\u010dky. Nem\u00e1m za z\u00e1dy \u017e\u00e1dnou velikou spole\u010dnost, za jej\u00ed\u017e jm\u00e9ho bych se mohla schovat. Mou zna\u010dku tvo\u0159\u00ed obraz m\u00e9ho j\u00e1. Tedy ta \u010d\u00e1st obrazu, kterou sd\u00edl\u00edm s okoln\u00edm sv\u011btem. Dne\u0161n\u00ed \u010dl\u00e1nek nen\u00ed ultim\u00e1tn\u00edm n\u00e1vodem na soci\u00e1ln\u00ed s\u00edt\u011b. Ostatn\u011b nic takov\u00e9ho ani neexistuje. Chci se s v\u00e1mi pod\u011blit o to, jak vn\u00edm\u00e1m osobn\u00ed prezentaci na soci\u00e1ln\u00edch s\u00edt\u00edch j\u00e1 sama. Je osobn\u00ed profil \u010dist\u011b osobn\u00ed z\u00e1le\u017eitost? Co na profilu sd\u00edlet? Jak sv\u00fdm profilem oslovit c\u00edlovou skupinu? Co rad\u011bji na profilu nesd\u00edlet? Soci\u00e1ln\u00ed s\u00edt\u011b oh\u0159\u00edvaj\u00ed Objevte lehkost Je osobn\u00ed profil \u010dist\u011b osobn\u00ed z\u00e1le\u017eitost? M\u016f\u017ee b\u00fdt a taky nemus\u00ed. Z\u00e1le\u017e\u00ed na tom, jak si nastav\u00edte soukrom\u00ed. Kdy\u017e nepodnik\u00e1te, nejsp\u00ed\u0161 profil na soci\u00e1ln\u00edch s\u00edt\u00edch moc ne\u0159e\u0161\u00edte. Sama jsem p\u0159ed za\u010d\u00e1tkem podnik\u00e1n\u00ed m\u011bla profil jen na Facebooku. Zakl\u00e1dala jsem si ho proto, abych mohla ob\u010das mrknout na d\u011bti b\u00fdval\u00fdch spolu\u017e\u00e1k\u016f, p\u0159\u00edpadn\u011b na slune\u010dn\u00edky exotick\u00fdch pl\u00e1\u017e\u00ed, kdy\u017e n\u011bkdo z p\u0159\u00e1tel vycestoval na dovolenou.\u00a0 Kdy\u017e ale za\u010dnete podnikat, d\u0159\u00edve nebo pozd\u011bji zjist\u00edte, \u017ee se hranice mezi va\u0161\u00edm osobn\u00edm a pracovn\u00edm sv\u011btem za\u010d\u00ednaj\u00ed st\u00edrat. P\u0159esn\u011b to se stalo i mn\u011b. My\u0161lenkov\u00fd posun byl ve zkratce asi takov\u00fd. Sledov\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed mi bere \u010das, kter\u00fd bych mohla v\u011bnovat pr\u00e1ci nebo rodin\u011b. Kdy\u017e u\u017e tady tr\u00e1v\u00edm tolik \u010dasu, dalo by to n\u011bjak byznysov\u011b vyu\u017e\u00edt? Zaj\u00edmav\u00ed lid\u00e9, kter\u00e9 sleduji, pou\u017e\u00edvaj\u00ed i osobn\u00ed profily k propagaci sebe sama. Proto\u017ee se m\u016fj \u017eivot te\u010f hodn\u011b to\u010d\u00ed kolem marketingu, sleduju, \u017ee propagace na soci\u00e1ln\u00edch s\u00edt\u00edch m\u00e1 velk\u00fd marketingov\u00fd potenci\u00e1l. V\u00edm, jak je obt\u00ed\u017en\u00e9 nezn\u00e1m\u00fdm lidem \u201eprod\u00e1vat sv\u00e9 my\u0161lenky, slu\u017eby, produkty\u201c, a v\u0161\u00edm\u00e1m si toho, \u017ee podnikatel\u00e9 s promy\u0161lenou strategi\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch tohle zvl\u00e1daj\u00ed s lehkost\u00ed. Osobn\u00ed profil by rozhodn\u011b nem\u011bl b\u00fdt spamovac\u00ed. \u00dasp\u011b\u0161n\u00ed podnikatel\u00e9 si jej ale udr\u017e\u00ed na profesion\u00e1ln\u00ed \u00farovni. Sd\u00edlej\u00ed ve\u0159ejn\u011b osobn\u00ed \u201ez\u00e1kulisn\u00ed\u201c p\u0159\u00edsp\u011bvky ze \u017eivota a nezast\u00edraj\u00ed, \u017ee podnik\u00e1n\u00ed hraje v jejich \u017eivotech d\u016fle\u017eitou roli. Kdy\u017e potom pot\u0159ebuj\u00ed odpromovat n\u011bjakou svou novinku, ud\u011blaj\u00ed to s lehkost\u00ed tak, \u017ee si toho skoro ani nev\u0161imnete. Dokonce se mo\u017en\u00e1 p\u0159istihnete, \u017ee podv\u011bdom\u011b \u010dek\u00e1te, a\u017e ledabyle ozn\u00e1m\u00ed n\u011bjak\u00fd nov\u00fd projekt.\u00a0 V\u00e1\u0161 osobn\u00ed profil se m\u016f\u017ee st\u00e1t efektivn\u00edm rozcestn\u00edkem. Kdy\u017e budete sd\u00edlet sv\u016fj profesn\u011b\/osobn\u00ed \u017eivot a z\u00e1rove\u0148 se jednou za \u010das zm\u00edn\u00edte o sv\u00e9 profesn\u00ed str\u00e1nce, skupin\u011b, webu.\u00a0 Co na profilu sd\u00edlet? Jak u\u017e jsem psala v \u00favodu, tohle nen\u00ed ultim\u00e1tn\u00ed n\u00e1vod. Proto tady nenajdete p\u0159esn\u00fd redak\u010dn\u00ed pl\u00e1n publikov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f na ur\u010dit\u00e9 t\u00e9ma. Co z m\u00e9ho pohledu funguje? AUTENTICITA. Tak to bychom m\u011bli. Rada, kterou dostanete na ka\u017ed\u00e9m druh\u00e9m webu. Proto v\u00e1m rovnou vysv\u011btl\u00edm, co tohle \u201ezakl\u00ednadlo\u201c znamen\u00e1 pro m\u011b jako pro podnikatelku. Sna\u017e\u00edm se b\u00fdt co nejv\u00edc autentick\u00e1. To znamen\u00e1, \u017ee se sv\u011btem sd\u00edl\u00edm to, co m\u011b samotnou definuje. P\u0159i komunikaci na soci\u00e1ln\u00edch s\u00edt\u00edch pou\u017e\u00edv\u00e1m neform\u00e1ln\u00ed jazyk (ale d\u00e1v\u00e1m si pom\u011brn\u011b dost bacha na gramatiku vzhledem k zam\u011b\u0159en\u00ed slu\u017eeb). M\u00e1m r\u00e1da legraci a taky hlubok\u00e1 t\u00e9mata. To je takov\u00e1 zvl\u00e1\u0161tn\u00ed kombinace, uzn\u00e1v\u00e1m. \ud83d\ude42 Ale v\u011b\u0159\u00edm, \u017ee pr\u00e1v\u011b t\u00edmhle budu zaj\u00edmav\u00e1 pro lidi, kte\u0159\u00ed sv\u011bt vn\u00edmaj\u00ed podobn\u011b jako j\u00e1. Proto sd\u00edl\u00edm i hlubok\u00e1 t\u00e9mata a z\u00e1rove\u0148 se sna\u017e\u00edm o nadhled. A te\u010f ta d\u016fle\u017eit\u00e1 \u010d\u00e1st. V\u00e1\u0161 profil nemus\u00ed obsahovat hlubok\u00e1 t\u00e9mata a legraci. M\u016f\u017ee b\u00fdt \u00fapln\u011b jin\u00fd. Pln\u00fd fotek, co k \u010demu lad\u00ed. Nebo zdrav\u00fdch recept\u016f. Jedno budou m\u00edt ale na\u0161e vymazlen\u00e9 profily na soci\u00e1ln\u00edch s\u00edt\u00edch spole\u010dn\u00e9. Budou opravdu o n\u00e1s. Jak sv\u00fdm profilem oslovit c\u00edlovou skupinu? N\u011bkte\u0159\u00ed market\u00e9\u0159i pou\u017e\u00edvaj\u00ed rad\u011bji pojem IDE\u00c1LN\u00cd KLIENT. Ono je celkem jedno, jak tohle m\u00fdty op\u0159eden\u00e9 marketingov\u00e9 t\u00e9ma nazvete.\u00a0P\u0159i spolupr\u00e1ci s klienty si ob\u010das v\u0161\u00edm\u00e1m, \u017ee o ide\u00e1ln\u00edm klientovi p\u0159em\u00fd\u0161lej\u00ed pro m\u011b zvl\u00e1\u0161tn\u00edm zp\u016fsobem. Jako o n\u011bjak\u00e9m nere\u00e1ln\u00e9m marketingov\u00e9m pojmu. Jen\u017ee ide\u00e1ln\u00ed klient je konkr\u00e9tn\u00ed \u010dlov\u011bk. Nen\u00ed to \u017e\u00e1dn\u00e1 nakupuj\u00edc\u00ed beztvar\u00e1 masa, ale Pepa z bytovky, Bo\u017eenka z malom\u011bsta, Linda s \u010divavou. Prost\u011b skute\u010dn\u00ed lid\u00e9, kte\u0159\u00ed si od v\u00e1s v budoucnu nejsp\u00ed\u0161 n\u011bco koup\u00ed.\u00a0 V\u0161ichni tihle lid\u00e9 se s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed chod\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b bavit. Ka\u017ed\u00fd si p\u0159itom z\u00e1bavu p\u0159edstavuje trochu jinak. Pepa si mo\u017en\u00e1 jde trochu zanad\u00e1vat a vedle toho omrknout motorky, Bo\u017eenka si r\u00e1da popov\u00edd\u00e1 o receptu na b\u00e1bovku a Linda se inspiruje nov\u00fdmi m\u00f3dn\u00edmi kousky. Jak asi nejrad\u011bji tr\u00e1v\u00ed sv\u016fj voln\u00fd \u010das ti, kte\u0159\u00ed nej\u010dast\u011bji nakupuj\u00ed, co prod\u00e1v\u00e1te vy? Sv\u00fdm profilem v\u017edycky oslov\u00edte n\u011bjakou skupinu lid\u00ed. V\u017edycky. Kdy\u017e budete hodn\u011b postovat, lid\u00e9 budou v\u00e1\u0161 obsah vn\u00edmat. Te\u010f jde ale o to, aby tahle skupina lid\u00ed byla z\u00e1rove\u0148 i ta, kter\u00e1 u v\u00e1s nakoup\u00ed. O tom je autenticita na soci\u00e1ln\u00edch s\u00edt\u00edch. B\u00fdt v souladu se sv\u00fdm sebeobrazem, ale z\u00e1rove\u0148 tak\u00e9 i se z\u00e1m\u011brem sv\u00e9ho podnik\u00e1n\u00ed.\u00a0Nechat sv\u00e9 sleduj\u00edc\u00ed nahl\u00e9dnout pod pokli\u010dku osobn\u00ed zna\u010dku a z\u00e1rove\u0148 jim d\u00e1vat to, co cht\u011bj\u00ed vid\u011bt. Skl\u00e1dali jste n\u011bkdy puzzle? Tohle by m\u011blo b\u00fdt podobn\u00e9. O ide\u00e1ln\u00edm z\u00e1kazn\u00edkovi jsem psala v\u00edce v \u010dl\u00e1nku Poznejte sv\u00e9ho ide\u00e1ln\u00edho klienta. Co rad\u011bji na profilu nesd\u00edlet? Nebudu se te\u010f zab\u00fdvat obecn\u00fdmi doporu\u010den\u00edmi a z\u00e1sadami bezpe\u010dn\u00e9ho sd\u00edlen\u00ed na internetu. Sp\u00ed\u0161 se chci v\u011bnovat poloprofesion\u00e1ln\u00edmu podnikatelsk\u00e9mu profilu a m\u00e9n\u011b form\u00e1ln\u00edm soci\u00e1ln\u00edch s\u00edt\u00edch, jako jsou Facebook a Instagram. NESPAMUJTE v\u00fdrobky a slu\u017eby Lid\u00e9 ve v\u00e1s cht\u011bj\u00ed vid\u011bt \u00fasp\u011b\u0161n\u00e9ho \u010dlov\u011bka, vzor. Ne n\u011bkoho, kdo se urputn\u011b sna\u017e\u00ed prod\u00e1vat. Nedr\u017ete se pouze t\u00e9matu podnik\u00e1n\u00ed Jak u\u017e jsem psala, lid\u00e9 se na soci\u00e1ln\u00edch s\u00edt\u00edch bav\u00ed. M\u00e1te jen chvilku na z\u00edsk\u00e1n\u00ed jejich z\u00e1jmu. Slo\u017eit\u00e1 t\u00e9mata \u00a0a dlouh\u00e1 souv\u011bt\u00ed zaujmou m\u00e1lokter\u00e9ho scroluj\u00edc\u00edho. N\u011bkte\u0159\u00ed podnikatel\u00e9 sd\u00edlej\u00ed i dlouh\u00e9 a slo\u017eit\u00e9 posty. V\u0161imn\u011bte si ale, \u017ee ti skute\u010dn\u011b \u00fasp\u011b\u0161n\u00ed prokl\u00e1daj\u00ed obsah jednoduch\u00fdmi a odleh\u010den\u00fdmi p\u0159\u00edsp\u011bvky.\u00a0 Nebu\u010fte OUT Kdy\u017e u\u017e chcete b\u00fdt vid\u011bt, m\u011bli byste sledovat trendy. \u00dapln\u011b \u0161patn\u011b veden\u00fd profil sice taky ob\u010das z\u00edsk\u00e1 div\u00e1ky, v tomto p\u0159\u00edpad\u011b je ale negativn\u00ed pozornost sp\u00ed\u0161 na \u0161kodu. Za skv\u011bl\u00fdmi profily se skr\u00fdv\u00e1 spousta pr\u00e1ce. A taky spousta hodin str\u00e1ven\u00fdch sledov\u00e1n\u00edm trend\u016f a u\u010den\u00ed se strategi\u00edm.\u00a0 Soci\u00e1ln\u00ed s\u00edt\u011b zah\u0159ejou l\u00edp ne\u017e pono\u017eky od babi\u010dky Pokud se tedy st\u00e1le bav\u00edme o podnik\u00e1n\u00ed. D\u00edky budov\u00e1n\u00ed osobn\u00ed zna\u010dky a prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch d\u00e1v\u00e1te lidem pocit, \u017ee v\u00e1s dob\u0159e znaj\u00ed. Kdy\u017e odhl\u00e9dneme od mo\u017enosti nakoupit v\u0161echno v marketu, od koho si rad\u011bji koup\u00edte skleni\u010dku medu? Od nezn\u00e1m\u00e9 lehce zamra\u010den\u00e9 pan\u00ed na trhu, nebo od sympatick\u00e9ho p\u00e1na ze st\u00e1nku \u010d\u00edslo 3, kter\u00fd s v\u00e1mi v\u017edycky prohod\u00ed p\u00e1r vl\u00eddn\u00fdch slov, kdy\u017e jdete kolem? Tomu se \u0159\u00edk\u00e1 oh\u0159\u00edv\u00e1n\u00ed kontaktu. Lid\u00e9 rad\u011bji nakupuj\u00ed tam, kde to znaj\u00ed. Soci\u00e1ln\u00ed s\u00edt\u011b jsou skv\u011bl\u00fd zp\u016fsob, jak se nen\u00e1siln\u011b nechat poznat.\u00a0 Objevte lehkost Narodila jsem se v osmdes\u00e1tk\u00e1ch. Ve \u0161kole n\u00e1s je\u0161t\u011b vedli k tomu, \u017ee kdy\u017e nen\u00ed pr\u00e1ce 100%, nem\u011bli bychom ji ani prezentovat. Ale sv\u011bt se zm\u011bnil. Soci\u00e1ln\u00ed s\u00edt\u011b nastavily jin\u00fd standard. V oblasti marketingu jsem naprost\u00fd samouk. Nepro\u0161la jsem \u017e\u00e1dnou form\u00e1ln\u00ed pr\u016fpravou. Studuju r\u016fzn\u00e9 zdroje a hlavn\u011b se rozhl\u00ed\u017e\u00edm v online sv\u011bt\u011b.  Zd\u00e1 se mi, \u017ee d\u00edky soci\u00e1ln\u00edm s\u00edt\u00edm doch\u00e1z\u00ed k ur\u010dit\u00e9mu posunu. Sc\u00e9ny u\u017e nemus\u00ed b\u00fdt perfektn\u011b p\u0159ipraven\u00e9, fotky nejsou dokonal\u00e9, \u00fasp\u011b\u0161n\u00e9 profily na soci\u00e1ln\u00edch s\u00edt\u00edch nejsou technicky dokonal\u00e9. Ale sp\u00ed\u0161 uv\u011b\u0159iteln\u00e9 a ztoto\u017eniteln\u00e9. Co\u017e je vlastn\u011b fajn zpr\u00e1va. Nemus\u00edte b\u00fdt dokonal\u00ed stylist\u00e9, fotografov\u00e9, sc\u00e9n\u00e1rist\u00e9. Sta\u010d\u00ed sledovat trendy, z\u016fstat s\u00e1m sebou a uk\u00e1zat svou jedine\u010dnost sv\u011btu.<\/p>\n","protected":false},"author":1,"featured_media":1410,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-1405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nProfesion\u00e1ln\u00ed prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch | Hled\u00edme na nebe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hledimenanebe.cz\/index.php\/2021\/12\/10\/profesionalni-prezentace-na-socialnich-sitich\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profesion\u00e1ln\u00ed prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch | Hled\u00edme na nebe\" \/>\n<meta property=\"og:description\" content=\"V\u017edycky s nads\u00e1zkou \u0159\u00edk\u00e1m, \u017ee jako \u017eena podnikatelka jsem z\u00e1rove\u0148 ambasadorem sv\u00e9 osobn\u00ed zna\u010dky. Nem\u00e1m za z\u00e1dy \u017e\u00e1dnou velikou spole\u010dnost, za jej\u00ed\u017e jm\u00e9ho bych se mohla schovat. Mou zna\u010dku tvo\u0159\u00ed obraz m\u00e9ho j\u00e1. Tedy ta \u010d\u00e1st obrazu, kterou sd\u00edl\u00edm s okoln\u00edm sv\u011btem. Dne\u0161n\u00ed \u010dl\u00e1nek nen\u00ed ultim\u00e1tn\u00edm n\u00e1vodem na soci\u00e1ln\u00ed s\u00edt\u011b. Ostatn\u011b nic takov\u00e9ho ani neexistuje. Chci se s v\u00e1mi pod\u011blit o to, jak vn\u00edm\u00e1m osobn\u00ed prezentaci na soci\u00e1ln\u00edch s\u00edt\u00edch j\u00e1 sama. Je osobn\u00ed profil \u010dist\u011b osobn\u00ed z\u00e1le\u017eitost? Co na profilu sd\u00edlet? Jak sv\u00fdm profilem oslovit c\u00edlovou skupinu? Co rad\u011bji na profilu nesd\u00edlet? Soci\u00e1ln\u00ed s\u00edt\u011b oh\u0159\u00edvaj\u00ed Objevte lehkost Je osobn\u00ed profil \u010dist\u011b osobn\u00ed z\u00e1le\u017eitost? M\u016f\u017ee b\u00fdt a taky nemus\u00ed. Z\u00e1le\u017e\u00ed na tom, jak si nastav\u00edte soukrom\u00ed. Kdy\u017e nepodnik\u00e1te, nejsp\u00ed\u0161 profil na soci\u00e1ln\u00edch s\u00edt\u00edch moc ne\u0159e\u0161\u00edte. Sama jsem p\u0159ed za\u010d\u00e1tkem podnik\u00e1n\u00ed m\u011bla profil jen na Facebooku. Zakl\u00e1dala jsem si ho proto, abych mohla ob\u010das mrknout na d\u011bti b\u00fdval\u00fdch spolu\u017e\u00e1k\u016f, p\u0159\u00edpadn\u011b na slune\u010dn\u00edky exotick\u00fdch pl\u00e1\u017e\u00ed, kdy\u017e n\u011bkdo z p\u0159\u00e1tel vycestoval na dovolenou.\u00a0 Kdy\u017e ale za\u010dnete podnikat, d\u0159\u00edve nebo pozd\u011bji zjist\u00edte, \u017ee se hranice mezi va\u0161\u00edm osobn\u00edm a pracovn\u00edm sv\u011btem za\u010d\u00ednaj\u00ed st\u00edrat. P\u0159esn\u011b to se stalo i mn\u011b. My\u0161lenkov\u00fd posun byl ve zkratce asi takov\u00fd. Sledov\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed mi bere \u010das, kter\u00fd bych mohla v\u011bnovat pr\u00e1ci nebo rodin\u011b. Kdy\u017e u\u017e tady tr\u00e1v\u00edm tolik \u010dasu, dalo by to n\u011bjak byznysov\u011b vyu\u017e\u00edt? Zaj\u00edmav\u00ed lid\u00e9, kter\u00e9 sleduji, pou\u017e\u00edvaj\u00ed i osobn\u00ed profily k propagaci sebe sama. Proto\u017ee se m\u016fj \u017eivot te\u010f hodn\u011b to\u010d\u00ed kolem marketingu, sleduju, \u017ee propagace na soci\u00e1ln\u00edch s\u00edt\u00edch m\u00e1 velk\u00fd marketingov\u00fd potenci\u00e1l. V\u00edm, jak je obt\u00ed\u017en\u00e9 nezn\u00e1m\u00fdm lidem \u201eprod\u00e1vat sv\u00e9 my\u0161lenky, slu\u017eby, produkty\u201c, a v\u0161\u00edm\u00e1m si toho, \u017ee podnikatel\u00e9 s promy\u0161lenou strategi\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch tohle zvl\u00e1daj\u00ed s lehkost\u00ed. Osobn\u00ed profil by rozhodn\u011b nem\u011bl b\u00fdt spamovac\u00ed. \u00dasp\u011b\u0161n\u00ed podnikatel\u00e9 si jej ale udr\u017e\u00ed na profesion\u00e1ln\u00ed \u00farovni. Sd\u00edlej\u00ed ve\u0159ejn\u011b osobn\u00ed \u201ez\u00e1kulisn\u00ed\u201c p\u0159\u00edsp\u011bvky ze \u017eivota a nezast\u00edraj\u00ed, \u017ee podnik\u00e1n\u00ed hraje v jejich \u017eivotech d\u016fle\u017eitou roli. Kdy\u017e potom pot\u0159ebuj\u00ed odpromovat n\u011bjakou svou novinku, ud\u011blaj\u00ed to s lehkost\u00ed tak, \u017ee si toho skoro ani nev\u0161imnete. Dokonce se mo\u017en\u00e1 p\u0159istihnete, \u017ee podv\u011bdom\u011b \u010dek\u00e1te, a\u017e ledabyle ozn\u00e1m\u00ed n\u011bjak\u00fd nov\u00fd projekt.\u00a0 V\u00e1\u0161 osobn\u00ed profil se m\u016f\u017ee st\u00e1t efektivn\u00edm rozcestn\u00edkem. Kdy\u017e budete sd\u00edlet sv\u016fj profesn\u011b\/osobn\u00ed \u017eivot a z\u00e1rove\u0148 se jednou za \u010das zm\u00edn\u00edte o sv\u00e9 profesn\u00ed str\u00e1nce, skupin\u011b, webu.\u00a0 Co na profilu sd\u00edlet? Jak u\u017e jsem psala v \u00favodu, tohle nen\u00ed ultim\u00e1tn\u00ed n\u00e1vod. Proto tady nenajdete p\u0159esn\u00fd redak\u010dn\u00ed pl\u00e1n publikov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f na ur\u010dit\u00e9 t\u00e9ma. Co z m\u00e9ho pohledu funguje? AUTENTICITA. Tak to bychom m\u011bli. Rada, kterou dostanete na ka\u017ed\u00e9m druh\u00e9m webu. Proto v\u00e1m rovnou vysv\u011btl\u00edm, co tohle \u201ezakl\u00ednadlo\u201c znamen\u00e1 pro m\u011b jako pro podnikatelku. Sna\u017e\u00edm se b\u00fdt co nejv\u00edc autentick\u00e1. To znamen\u00e1, \u017ee se sv\u011btem sd\u00edl\u00edm to, co m\u011b samotnou definuje. P\u0159i komunikaci na soci\u00e1ln\u00edch s\u00edt\u00edch pou\u017e\u00edv\u00e1m neform\u00e1ln\u00ed jazyk (ale d\u00e1v\u00e1m si pom\u011brn\u011b dost bacha na gramatiku vzhledem k zam\u011b\u0159en\u00ed slu\u017eeb). M\u00e1m r\u00e1da legraci a taky hlubok\u00e1 t\u00e9mata. To je takov\u00e1 zvl\u00e1\u0161tn\u00ed kombinace, uzn\u00e1v\u00e1m. \ud83d\ude42 Ale v\u011b\u0159\u00edm, \u017ee pr\u00e1v\u011b t\u00edmhle budu zaj\u00edmav\u00e1 pro lidi, kte\u0159\u00ed sv\u011bt vn\u00edmaj\u00ed podobn\u011b jako j\u00e1. Proto sd\u00edl\u00edm i hlubok\u00e1 t\u00e9mata a z\u00e1rove\u0148 se sna\u017e\u00edm o nadhled. A te\u010f ta d\u016fle\u017eit\u00e1 \u010d\u00e1st. V\u00e1\u0161 profil nemus\u00ed obsahovat hlubok\u00e1 t\u00e9mata a legraci. M\u016f\u017ee b\u00fdt \u00fapln\u011b jin\u00fd. Pln\u00fd fotek, co k \u010demu lad\u00ed. Nebo zdrav\u00fdch recept\u016f. Jedno budou m\u00edt ale na\u0161e vymazlen\u00e9 profily na soci\u00e1ln\u00edch s\u00edt\u00edch spole\u010dn\u00e9. Budou opravdu o n\u00e1s. Jak sv\u00fdm profilem oslovit c\u00edlovou skupinu? N\u011bkte\u0159\u00ed market\u00e9\u0159i pou\u017e\u00edvaj\u00ed rad\u011bji pojem IDE\u00c1LN\u00cd KLIENT. Ono je celkem jedno, jak tohle m\u00fdty op\u0159eden\u00e9 marketingov\u00e9 t\u00e9ma nazvete.\u00a0P\u0159i spolupr\u00e1ci s klienty si ob\u010das v\u0161\u00edm\u00e1m, \u017ee o ide\u00e1ln\u00edm klientovi p\u0159em\u00fd\u0161lej\u00ed pro m\u011b zvl\u00e1\u0161tn\u00edm zp\u016fsobem. Jako o n\u011bjak\u00e9m nere\u00e1ln\u00e9m marketingov\u00e9m pojmu. Jen\u017ee ide\u00e1ln\u00ed klient je konkr\u00e9tn\u00ed \u010dlov\u011bk. Nen\u00ed to \u017e\u00e1dn\u00e1 nakupuj\u00edc\u00ed beztvar\u00e1 masa, ale Pepa z bytovky, Bo\u017eenka z malom\u011bsta, Linda s \u010divavou. Prost\u011b skute\u010dn\u00ed lid\u00e9, kte\u0159\u00ed si od v\u00e1s v budoucnu nejsp\u00ed\u0161 n\u011bco koup\u00ed.\u00a0 V\u0161ichni tihle lid\u00e9 se s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed chod\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b bavit. Ka\u017ed\u00fd si p\u0159itom z\u00e1bavu p\u0159edstavuje trochu jinak. Pepa si mo\u017en\u00e1 jde trochu zanad\u00e1vat a vedle toho omrknout motorky, Bo\u017eenka si r\u00e1da popov\u00edd\u00e1 o receptu na b\u00e1bovku a Linda se inspiruje nov\u00fdmi m\u00f3dn\u00edmi kousky. Jak asi nejrad\u011bji tr\u00e1v\u00ed sv\u016fj voln\u00fd \u010das ti, kte\u0159\u00ed nej\u010dast\u011bji nakupuj\u00ed, co prod\u00e1v\u00e1te vy? Sv\u00fdm profilem v\u017edycky oslov\u00edte n\u011bjakou skupinu lid\u00ed. V\u017edycky. Kdy\u017e budete hodn\u011b postovat, lid\u00e9 budou v\u00e1\u0161 obsah vn\u00edmat. Te\u010f jde ale o to, aby tahle skupina lid\u00ed byla z\u00e1rove\u0148 i ta, kter\u00e1 u v\u00e1s nakoup\u00ed. O tom je autenticita na soci\u00e1ln\u00edch s\u00edt\u00edch. B\u00fdt v souladu se sv\u00fdm sebeobrazem, ale z\u00e1rove\u0148 tak\u00e9 i se z\u00e1m\u011brem sv\u00e9ho podnik\u00e1n\u00ed.\u00a0Nechat sv\u00e9 sleduj\u00edc\u00ed nahl\u00e9dnout pod pokli\u010dku osobn\u00ed zna\u010dku a z\u00e1rove\u0148 jim d\u00e1vat to, co cht\u011bj\u00ed vid\u011bt. Skl\u00e1dali jste n\u011bkdy puzzle? Tohle by m\u011blo b\u00fdt podobn\u00e9. O ide\u00e1ln\u00edm z\u00e1kazn\u00edkovi jsem psala v\u00edce v \u010dl\u00e1nku Poznejte sv\u00e9ho ide\u00e1ln\u00edho klienta. Co rad\u011bji na profilu nesd\u00edlet? Nebudu se te\u010f zab\u00fdvat obecn\u00fdmi doporu\u010den\u00edmi a z\u00e1sadami bezpe\u010dn\u00e9ho sd\u00edlen\u00ed na internetu. Sp\u00ed\u0161 se chci v\u011bnovat poloprofesion\u00e1ln\u00edmu podnikatelsk\u00e9mu profilu a m\u00e9n\u011b form\u00e1ln\u00edm soci\u00e1ln\u00edch s\u00edt\u00edch, jako jsou Facebook a Instagram. NESPAMUJTE v\u00fdrobky a slu\u017eby Lid\u00e9 ve v\u00e1s cht\u011bj\u00ed vid\u011bt \u00fasp\u011b\u0161n\u00e9ho \u010dlov\u011bka, vzor. Ne n\u011bkoho, kdo se urputn\u011b sna\u017e\u00ed prod\u00e1vat. Nedr\u017ete se pouze t\u00e9matu podnik\u00e1n\u00ed Jak u\u017e jsem psala, lid\u00e9 se na soci\u00e1ln\u00edch s\u00edt\u00edch bav\u00ed. M\u00e1te jen chvilku na z\u00edsk\u00e1n\u00ed jejich z\u00e1jmu. Slo\u017eit\u00e1 t\u00e9mata \u00a0a dlouh\u00e1 souv\u011bt\u00ed zaujmou m\u00e1lokter\u00e9ho scroluj\u00edc\u00edho. N\u011bkte\u0159\u00ed podnikatel\u00e9 sd\u00edlej\u00ed i dlouh\u00e9 a slo\u017eit\u00e9 posty. V\u0161imn\u011bte si ale, \u017ee ti skute\u010dn\u011b \u00fasp\u011b\u0161n\u00ed prokl\u00e1daj\u00ed obsah jednoduch\u00fdmi a odleh\u010den\u00fdmi p\u0159\u00edsp\u011bvky.\u00a0 Nebu\u010fte OUT Kdy\u017e u\u017e chcete b\u00fdt vid\u011bt, m\u011bli byste sledovat trendy. \u00dapln\u011b \u0161patn\u011b veden\u00fd profil sice taky ob\u010das z\u00edsk\u00e1 div\u00e1ky, v tomto p\u0159\u00edpad\u011b je ale negativn\u00ed pozornost sp\u00ed\u0161 na \u0161kodu. Za skv\u011bl\u00fdmi profily se skr\u00fdv\u00e1 spousta pr\u00e1ce. A taky spousta hodin str\u00e1ven\u00fdch sledov\u00e1n\u00edm trend\u016f a u\u010den\u00ed se strategi\u00edm.\u00a0 Soci\u00e1ln\u00ed s\u00edt\u011b zah\u0159ejou l\u00edp ne\u017e pono\u017eky od babi\u010dky Pokud se tedy st\u00e1le bav\u00edme o podnik\u00e1n\u00ed. D\u00edky budov\u00e1n\u00ed osobn\u00ed zna\u010dky a prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch d\u00e1v\u00e1te lidem pocit, \u017ee v\u00e1s dob\u0159e znaj\u00ed. Kdy\u017e odhl\u00e9dneme od mo\u017enosti nakoupit v\u0161echno v marketu, od koho si rad\u011bji koup\u00edte skleni\u010dku medu? Od nezn\u00e1m\u00e9 lehce zamra\u010den\u00e9 pan\u00ed na trhu, nebo od sympatick\u00e9ho p\u00e1na ze st\u00e1nku \u010d\u00edslo 3, kter\u00fd s v\u00e1mi v\u017edycky prohod\u00ed p\u00e1r vl\u00eddn\u00fdch slov, kdy\u017e jdete kolem? Tomu se \u0159\u00edk\u00e1 oh\u0159\u00edv\u00e1n\u00ed kontaktu. Lid\u00e9 rad\u011bji nakupuj\u00ed tam, kde to znaj\u00ed. Soci\u00e1ln\u00ed s\u00edt\u011b jsou skv\u011bl\u00fd zp\u016fsob, jak se nen\u00e1siln\u011b nechat poznat.\u00a0 Objevte lehkost Narodila jsem se v osmdes\u00e1tk\u00e1ch. Ve \u0161kole n\u00e1s je\u0161t\u011b vedli k tomu, \u017ee kdy\u017e nen\u00ed pr\u00e1ce 100%, nem\u011bli bychom ji ani prezentovat. Ale sv\u011bt se zm\u011bnil. Soci\u00e1ln\u00ed s\u00edt\u011b nastavily jin\u00fd standard. V oblasti marketingu jsem naprost\u00fd samouk. Nepro\u0161la jsem \u017e\u00e1dnou form\u00e1ln\u00ed pr\u016fpravou. Studuju r\u016fzn\u00e9 zdroje a hlavn\u011b se rozhl\u00ed\u017e\u00edm v online sv\u011bt\u011b.  Zd\u00e1 se mi, \u017ee d\u00edky soci\u00e1ln\u00edm s\u00edt\u00edm doch\u00e1z\u00ed k ur\u010dit\u00e9mu posunu. Sc\u00e9ny u\u017e nemus\u00ed b\u00fdt perfektn\u011b p\u0159ipraven\u00e9, fotky nejsou dokonal\u00e9, \u00fasp\u011b\u0161n\u00e9 profily na soci\u00e1ln\u00edch s\u00edt\u00edch nejsou technicky dokonal\u00e9. Ale sp\u00ed\u0161 uv\u011b\u0159iteln\u00e9 a ztoto\u017eniteln\u00e9. Co\u017e je vlastn\u011b fajn zpr\u00e1va. Nemus\u00edte b\u00fdt dokonal\u00ed stylist\u00e9, fotografov\u00e9, sc\u00e9n\u00e1rist\u00e9. 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\/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Profesion\u00e1ln\u00ed prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch | Hled\u00edme na nebe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hledimenanebe.cz\/index.php\/2021\/12\/10\/profesionalni-prezentace-na-socialnich-sitich\/","og_locale":"cs_CZ","og_type":"article","og_title":"Profesion\u00e1ln\u00ed prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch | Hled\u00edme na nebe","og_description":"V\u017edycky s nads\u00e1zkou \u0159\u00edk\u00e1m, \u017ee jako \u017eena podnikatelka jsem z\u00e1rove\u0148 ambasadorem sv\u00e9 osobn\u00ed zna\u010dky. Nem\u00e1m za z\u00e1dy \u017e\u00e1dnou velikou spole\u010dnost, za jej\u00ed\u017e jm\u00e9ho bych se mohla schovat. Mou zna\u010dku tvo\u0159\u00ed obraz m\u00e9ho j\u00e1. Tedy ta \u010d\u00e1st obrazu, kterou sd\u00edl\u00edm s okoln\u00edm sv\u011btem. Dne\u0161n\u00ed \u010dl\u00e1nek nen\u00ed ultim\u00e1tn\u00edm n\u00e1vodem na soci\u00e1ln\u00ed s\u00edt\u011b. Ostatn\u011b nic takov\u00e9ho ani neexistuje. Chci se s v\u00e1mi pod\u011blit o to, jak vn\u00edm\u00e1m osobn\u00ed prezentaci na soci\u00e1ln\u00edch s\u00edt\u00edch j\u00e1 sama. Je osobn\u00ed profil \u010dist\u011b osobn\u00ed z\u00e1le\u017eitost? Co na profilu sd\u00edlet? Jak sv\u00fdm profilem oslovit c\u00edlovou skupinu? Co rad\u011bji na profilu nesd\u00edlet? Soci\u00e1ln\u00ed s\u00edt\u011b oh\u0159\u00edvaj\u00ed Objevte lehkost Je osobn\u00ed profil \u010dist\u011b osobn\u00ed z\u00e1le\u017eitost? M\u016f\u017ee b\u00fdt a taky nemus\u00ed. Z\u00e1le\u017e\u00ed na tom, jak si nastav\u00edte soukrom\u00ed. Kdy\u017e nepodnik\u00e1te, nejsp\u00ed\u0161 profil na soci\u00e1ln\u00edch s\u00edt\u00edch moc ne\u0159e\u0161\u00edte. Sama jsem p\u0159ed za\u010d\u00e1tkem podnik\u00e1n\u00ed m\u011bla profil jen na Facebooku. Zakl\u00e1dala jsem si ho proto, abych mohla ob\u010das mrknout na d\u011bti b\u00fdval\u00fdch spolu\u017e\u00e1k\u016f, p\u0159\u00edpadn\u011b na slune\u010dn\u00edky exotick\u00fdch pl\u00e1\u017e\u00ed, kdy\u017e n\u011bkdo z p\u0159\u00e1tel vycestoval na dovolenou.\u00a0 Kdy\u017e ale za\u010dnete podnikat, d\u0159\u00edve nebo pozd\u011bji zjist\u00edte, \u017ee se hranice mezi va\u0161\u00edm osobn\u00edm a pracovn\u00edm sv\u011btem za\u010d\u00ednaj\u00ed st\u00edrat. P\u0159esn\u011b to se stalo i mn\u011b. My\u0161lenkov\u00fd posun byl ve zkratce asi takov\u00fd. Sledov\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed mi bere \u010das, kter\u00fd bych mohla v\u011bnovat pr\u00e1ci nebo rodin\u011b. Kdy\u017e u\u017e tady tr\u00e1v\u00edm tolik \u010dasu, dalo by to n\u011bjak byznysov\u011b vyu\u017e\u00edt? Zaj\u00edmav\u00ed lid\u00e9, kter\u00e9 sleduji, pou\u017e\u00edvaj\u00ed i osobn\u00ed profily k propagaci sebe sama. Proto\u017ee se m\u016fj \u017eivot te\u010f hodn\u011b to\u010d\u00ed kolem marketingu, sleduju, \u017ee propagace na soci\u00e1ln\u00edch s\u00edt\u00edch m\u00e1 velk\u00fd marketingov\u00fd potenci\u00e1l. V\u00edm, jak je obt\u00ed\u017en\u00e9 nezn\u00e1m\u00fdm lidem \u201eprod\u00e1vat sv\u00e9 my\u0161lenky, slu\u017eby, produkty\u201c, a v\u0161\u00edm\u00e1m si toho, \u017ee podnikatel\u00e9 s promy\u0161lenou strategi\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch tohle zvl\u00e1daj\u00ed s lehkost\u00ed. Osobn\u00ed profil by rozhodn\u011b nem\u011bl b\u00fdt spamovac\u00ed. \u00dasp\u011b\u0161n\u00ed podnikatel\u00e9 si jej ale udr\u017e\u00ed na profesion\u00e1ln\u00ed \u00farovni. Sd\u00edlej\u00ed ve\u0159ejn\u011b osobn\u00ed \u201ez\u00e1kulisn\u00ed\u201c p\u0159\u00edsp\u011bvky ze \u017eivota a nezast\u00edraj\u00ed, \u017ee podnik\u00e1n\u00ed hraje v jejich \u017eivotech d\u016fle\u017eitou roli. Kdy\u017e potom pot\u0159ebuj\u00ed odpromovat n\u011bjakou svou novinku, ud\u011blaj\u00ed to s lehkost\u00ed tak, \u017ee si toho skoro ani nev\u0161imnete. Dokonce se mo\u017en\u00e1 p\u0159istihnete, \u017ee podv\u011bdom\u011b \u010dek\u00e1te, a\u017e ledabyle ozn\u00e1m\u00ed n\u011bjak\u00fd nov\u00fd projekt.\u00a0 V\u00e1\u0161 osobn\u00ed profil se m\u016f\u017ee st\u00e1t efektivn\u00edm rozcestn\u00edkem. Kdy\u017e budete sd\u00edlet sv\u016fj profesn\u011b\/osobn\u00ed \u017eivot a z\u00e1rove\u0148 se jednou za \u010das zm\u00edn\u00edte o sv\u00e9 profesn\u00ed str\u00e1nce, skupin\u011b, webu.\u00a0 Co na profilu sd\u00edlet? Jak u\u017e jsem psala v \u00favodu, tohle nen\u00ed ultim\u00e1tn\u00ed n\u00e1vod. Proto tady nenajdete p\u0159esn\u00fd redak\u010dn\u00ed pl\u00e1n publikov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f na ur\u010dit\u00e9 t\u00e9ma. Co z m\u00e9ho pohledu funguje? AUTENTICITA. Tak to bychom m\u011bli. Rada, kterou dostanete na ka\u017ed\u00e9m druh\u00e9m webu. Proto v\u00e1m rovnou vysv\u011btl\u00edm, co tohle \u201ezakl\u00ednadlo\u201c znamen\u00e1 pro m\u011b jako pro podnikatelku. Sna\u017e\u00edm se b\u00fdt co nejv\u00edc autentick\u00e1. To znamen\u00e1, \u017ee se sv\u011btem sd\u00edl\u00edm to, co m\u011b samotnou definuje. P\u0159i komunikaci na soci\u00e1ln\u00edch s\u00edt\u00edch pou\u017e\u00edv\u00e1m neform\u00e1ln\u00ed jazyk (ale d\u00e1v\u00e1m si pom\u011brn\u011b dost bacha na gramatiku vzhledem k zam\u011b\u0159en\u00ed slu\u017eeb). M\u00e1m r\u00e1da legraci a taky hlubok\u00e1 t\u00e9mata. To je takov\u00e1 zvl\u00e1\u0161tn\u00ed kombinace, uzn\u00e1v\u00e1m. \ud83d\ude42 Ale v\u011b\u0159\u00edm, \u017ee pr\u00e1v\u011b t\u00edmhle budu zaj\u00edmav\u00e1 pro lidi, kte\u0159\u00ed sv\u011bt vn\u00edmaj\u00ed podobn\u011b jako j\u00e1. Proto sd\u00edl\u00edm i hlubok\u00e1 t\u00e9mata a z\u00e1rove\u0148 se sna\u017e\u00edm o nadhled. A te\u010f ta d\u016fle\u017eit\u00e1 \u010d\u00e1st. V\u00e1\u0161 profil nemus\u00ed obsahovat hlubok\u00e1 t\u00e9mata a legraci. M\u016f\u017ee b\u00fdt \u00fapln\u011b jin\u00fd. Pln\u00fd fotek, co k \u010demu lad\u00ed. Nebo zdrav\u00fdch recept\u016f. Jedno budou m\u00edt ale na\u0161e vymazlen\u00e9 profily na soci\u00e1ln\u00edch s\u00edt\u00edch spole\u010dn\u00e9. Budou opravdu o n\u00e1s. Jak sv\u00fdm profilem oslovit c\u00edlovou skupinu? N\u011bkte\u0159\u00ed market\u00e9\u0159i pou\u017e\u00edvaj\u00ed rad\u011bji pojem IDE\u00c1LN\u00cd KLIENT. Ono je celkem jedno, jak tohle m\u00fdty op\u0159eden\u00e9 marketingov\u00e9 t\u00e9ma nazvete.\u00a0P\u0159i spolupr\u00e1ci s klienty si ob\u010das v\u0161\u00edm\u00e1m, \u017ee o ide\u00e1ln\u00edm klientovi p\u0159em\u00fd\u0161lej\u00ed pro m\u011b zvl\u00e1\u0161tn\u00edm zp\u016fsobem. Jako o n\u011bjak\u00e9m nere\u00e1ln\u00e9m marketingov\u00e9m pojmu. Jen\u017ee ide\u00e1ln\u00ed klient je konkr\u00e9tn\u00ed \u010dlov\u011bk. Nen\u00ed to \u017e\u00e1dn\u00e1 nakupuj\u00edc\u00ed beztvar\u00e1 masa, ale Pepa z bytovky, Bo\u017eenka z malom\u011bsta, Linda s \u010divavou. Prost\u011b skute\u010dn\u00ed lid\u00e9, kte\u0159\u00ed si od v\u00e1s v budoucnu nejsp\u00ed\u0161 n\u011bco koup\u00ed.\u00a0 V\u0161ichni tihle lid\u00e9 se s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed chod\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b bavit. Ka\u017ed\u00fd si p\u0159itom z\u00e1bavu p\u0159edstavuje trochu jinak. Pepa si mo\u017en\u00e1 jde trochu zanad\u00e1vat a vedle toho omrknout motorky, Bo\u017eenka si r\u00e1da popov\u00edd\u00e1 o receptu na b\u00e1bovku a Linda se inspiruje nov\u00fdmi m\u00f3dn\u00edmi kousky. Jak asi nejrad\u011bji tr\u00e1v\u00ed sv\u016fj voln\u00fd \u010das ti, kte\u0159\u00ed nej\u010dast\u011bji nakupuj\u00ed, co prod\u00e1v\u00e1te vy? Sv\u00fdm profilem v\u017edycky oslov\u00edte n\u011bjakou skupinu lid\u00ed. V\u017edycky. Kdy\u017e budete hodn\u011b postovat, lid\u00e9 budou v\u00e1\u0161 obsah vn\u00edmat. Te\u010f jde ale o to, aby tahle skupina lid\u00ed byla z\u00e1rove\u0148 i ta, kter\u00e1 u v\u00e1s nakoup\u00ed. O tom je autenticita na soci\u00e1ln\u00edch s\u00edt\u00edch. B\u00fdt v souladu se sv\u00fdm sebeobrazem, ale z\u00e1rove\u0148 tak\u00e9 i se z\u00e1m\u011brem sv\u00e9ho podnik\u00e1n\u00ed.\u00a0Nechat sv\u00e9 sleduj\u00edc\u00ed nahl\u00e9dnout pod pokli\u010dku osobn\u00ed zna\u010dku a z\u00e1rove\u0148 jim d\u00e1vat to, co cht\u011bj\u00ed vid\u011bt. Skl\u00e1dali jste n\u011bkdy puzzle? Tohle by m\u011blo b\u00fdt podobn\u00e9. O ide\u00e1ln\u00edm z\u00e1kazn\u00edkovi jsem psala v\u00edce v \u010dl\u00e1nku Poznejte sv\u00e9ho ide\u00e1ln\u00edho klienta. Co rad\u011bji na profilu nesd\u00edlet? Nebudu se te\u010f zab\u00fdvat obecn\u00fdmi doporu\u010den\u00edmi a z\u00e1sadami bezpe\u010dn\u00e9ho sd\u00edlen\u00ed na internetu. Sp\u00ed\u0161 se chci v\u011bnovat poloprofesion\u00e1ln\u00edmu podnikatelsk\u00e9mu profilu a m\u00e9n\u011b form\u00e1ln\u00edm soci\u00e1ln\u00edch s\u00edt\u00edch, jako jsou Facebook a Instagram. NESPAMUJTE v\u00fdrobky a slu\u017eby Lid\u00e9 ve v\u00e1s cht\u011bj\u00ed vid\u011bt \u00fasp\u011b\u0161n\u00e9ho \u010dlov\u011bka, vzor. Ne n\u011bkoho, kdo se urputn\u011b sna\u017e\u00ed prod\u00e1vat. Nedr\u017ete se pouze t\u00e9matu podnik\u00e1n\u00ed Jak u\u017e jsem psala, lid\u00e9 se na soci\u00e1ln\u00edch s\u00edt\u00edch bav\u00ed. M\u00e1te jen chvilku na z\u00edsk\u00e1n\u00ed jejich z\u00e1jmu. Slo\u017eit\u00e1 t\u00e9mata \u00a0a dlouh\u00e1 souv\u011bt\u00ed zaujmou m\u00e1lokter\u00e9ho scroluj\u00edc\u00edho. N\u011bkte\u0159\u00ed podnikatel\u00e9 sd\u00edlej\u00ed i dlouh\u00e9 a slo\u017eit\u00e9 posty. V\u0161imn\u011bte si ale, \u017ee ti skute\u010dn\u011b \u00fasp\u011b\u0161n\u00ed prokl\u00e1daj\u00ed obsah jednoduch\u00fdmi a odleh\u010den\u00fdmi p\u0159\u00edsp\u011bvky.\u00a0 Nebu\u010fte OUT Kdy\u017e u\u017e chcete b\u00fdt vid\u011bt, m\u011bli byste sledovat trendy. \u00dapln\u011b \u0161patn\u011b veden\u00fd profil sice taky ob\u010das z\u00edsk\u00e1 div\u00e1ky, v tomto p\u0159\u00edpad\u011b je ale negativn\u00ed pozornost sp\u00ed\u0161 na \u0161kodu. Za skv\u011bl\u00fdmi profily se skr\u00fdv\u00e1 spousta pr\u00e1ce. A taky spousta hodin str\u00e1ven\u00fdch sledov\u00e1n\u00edm trend\u016f a u\u010den\u00ed se strategi\u00edm.\u00a0 Soci\u00e1ln\u00ed s\u00edt\u011b zah\u0159ejou l\u00edp ne\u017e pono\u017eky od babi\u010dky Pokud se tedy st\u00e1le bav\u00edme o podnik\u00e1n\u00ed. D\u00edky budov\u00e1n\u00ed osobn\u00ed zna\u010dky a prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch d\u00e1v\u00e1te lidem pocit, \u017ee v\u00e1s dob\u0159e znaj\u00ed. Kdy\u017e odhl\u00e9dneme od mo\u017enosti nakoupit v\u0161echno v marketu, od koho si rad\u011bji koup\u00edte skleni\u010dku medu? Od nezn\u00e1m\u00e9 lehce zamra\u010den\u00e9 pan\u00ed na trhu, nebo od sympatick\u00e9ho p\u00e1na ze st\u00e1nku \u010d\u00edslo 3, kter\u00fd s v\u00e1mi v\u017edycky prohod\u00ed p\u00e1r vl\u00eddn\u00fdch slov, kdy\u017e jdete kolem? Tomu se \u0159\u00edk\u00e1 oh\u0159\u00edv\u00e1n\u00ed kontaktu. Lid\u00e9 rad\u011bji nakupuj\u00ed tam, kde to znaj\u00ed. Soci\u00e1ln\u00ed s\u00edt\u011b jsou skv\u011bl\u00fd zp\u016fsob, jak se nen\u00e1siln\u011b nechat poznat.\u00a0 Objevte lehkost Narodila jsem se v osmdes\u00e1tk\u00e1ch. Ve \u0161kole n\u00e1s je\u0161t\u011b vedli k tomu, \u017ee kdy\u017e nen\u00ed pr\u00e1ce 100%, nem\u011bli bychom ji ani prezentovat. Ale sv\u011bt se zm\u011bnil. Soci\u00e1ln\u00ed s\u00edt\u011b nastavily jin\u00fd standard. V oblasti marketingu jsem naprost\u00fd samouk. Nepro\u0161la jsem \u017e\u00e1dnou form\u00e1ln\u00ed pr\u016fpravou. Studuju r\u016fzn\u00e9 zdroje a hlavn\u011b se rozhl\u00ed\u017e\u00edm v online sv\u011bt\u011b.  Zd\u00e1 se mi, \u017ee d\u00edky soci\u00e1ln\u00edm s\u00edt\u00edm doch\u00e1z\u00ed k ur\u010dit\u00e9mu posunu. Sc\u00e9ny u\u017e nemus\u00ed b\u00fdt perfektn\u011b p\u0159ipraven\u00e9, fotky nejsou dokonal\u00e9, \u00fasp\u011b\u0161n\u00e9 profily na soci\u00e1ln\u00edch s\u00edt\u00edch nejsou technicky dokonal\u00e9. Ale sp\u00ed\u0161 uv\u011b\u0159iteln\u00e9 a ztoto\u017eniteln\u00e9. Co\u017e je vlastn\u011b fajn zpr\u00e1va. Nemus\u00edte b\u00fdt dokonal\u00ed stylist\u00e9, fotografov\u00e9, sc\u00e9n\u00e1rist\u00e9. Sta\u010d\u00ed sledovat trendy, z\u016fstat s\u00e1m sebou a uk\u00e1zat svou jedine\u010dnost sv\u011btu.","og_url":"https:\/\/www.hledimenanebe.cz\/index.php\/2021\/12\/10\/profesionalni-prezentace-na-socialnich-sitich\/","og_site_name":"Hled\u00edme na nebe","article_publisher":"https:\/\/www.facebook.com\/hledimenanebe","article_author":"https:\/\/www.facebook.com\/lucie.dvorakova.profil\/","article_published_time":"2021-12-10T18:38:52+00:00","article_modified_time":"2023-08-24T21:58:15+00:00","og_image":[{"width":1710,"height":2560,"url":"https:\/\/www.hledimenanebe.cz\/wp-content\/uploads\/2021\/12\/karsten-winegeart-60GsdOMRFGc-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Lucie","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Lucie","Odhadovan\u00e1 doba \u010dten\u00ed":"7 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